We’ve been talking about our love for makeup (and in particular) liquid eyeliner for what feels like forever in Instagram years.

In 2013 we shared our “twinship 2 cents” on how to keep your eyes and your eyeliner looking fresh day to night! The first step: a creamy black gel liner. The second step: a deep black liquid liner. Without even realizing it, sharing our beauty tips over the years was our way of connecting to you…our online “third twin.”

When building 2•4•1 Cosmetics, we took life lessons from the classics to create a brand that we want to see. One that empowers women to feel and look their best.

Today we’ve launched 2•4•1 Cosmetics! We believe makeup is a way to enhance a women’s beauty, not to conceal it. More importantly, makeup is transformative and is a vessel that can inspire deeper conversations.
Our mission is to create an effortless beauty brand that instills confidence, kindness and integrity.

Thank you to those who have encouraged and supported us along this journey for the past 2 years. You inspired us to stay focused and dream big! 

We can’t wait to see you wearing 2•4•1 Cosmetics. You deserve it! 

Dare to be classic,

Feven & Helena

P.S. If you want suggestions on what will look great on you — e-mail us hey@241cosmetics.com.