Feven & Helena

About us

OUR STORY

Feven and Helena Yohannes are twin sisters and the co-founders of 2•4•1 Cosmetics – an effortless and clean beauty brand that not only enhances your beauty but also instills confidence, kindness, and integrity. The brand name itself “2•4•1” reflects their philosophy that beauty and brains are not mutually exclusive.

Their dedication and hard work have made 2•4•1 Cosmetics a prominent player in the beauty industry, earning them a coveted spot on Oprah’s Favorite Thing’s list in both 2020 and 2022. 

Feven and Helena are political refugees from Eritrea who use beauty to create a community that celebrates diversity and empowers women.

 2•4•1 Cosmetics offers clean and effortless beauty products that cater to a diverse audience and are now available at major retailers such as Bloomingdale’s, Amazon, and QVC.

 Feven and Helena call Los Angeles home, where they lead their company with passion and creativity while indulging in their love for interior design, reading, and cooking delicious meals.

 Their ultimate mission is to empower women, one eyeliner at a time, and create a community that celebrates diversity and inclusivity.

Join the 2•4•1 Cosmetics movement today and experience the transformative power of beauty.

Our mission

Unleash Your Unique Beauty with Us

At FevenandHelena, we believe beauty is more than skin deep—it’s an expression of your individuality and confidence. Our carefully crafted, inclusive makeup range is designed to empower you to embrace your natural beauty and enhance it with products that reflect who you truly are. From radiant skin to bold eyes, FevenandHelena is here to help you shine, every day and on every occasion.

Testimonials

Reviews from our Clients

Rachel K. Customer

FevenandHelena has been my go-to for every occasion. Their foundation feels light and stays perfect all day!

Maya T. Customer

I’ve never had makeup match my skin tone so flawlessly. I’m in love with their inclusive range.

Jessica R. Customer

FevenandHelena’s bridal service was phenomenal! I felt absolutely beautiful on my wedding day.

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