Welcome to Feven & Helena
Join us on a journey to celebrate diversity and elegance as we share our favorite finds in beauty, books, food, and decor.
Feven and Helena Yohannes
Beauty
You have the power to crown yourself…
Last April we had the opportunity to meet with a major executive in the beauty industry. During this meeting a question was posed that would later influence the creative direction of our brand and in particular this shoot.
About Us
Welcome to our blog! We’re Feven & Helena—twin sisters who share everything from our favorite beauty tips (especially eyeliner!) to the books Helena is loving right now, and even recipes that Feven is cooking up in the kitchen. Through our journey as co-founders of 2.4.1 Cosmetics, we’ve been fortunate to be featured in outlets like Forbes, InStyle, and Good Morning America, and now, we’re excited to share more of our lives with you.
Join us as we talk all things beauty, books, food, decor and the sisterhood—and don’t forget to checkout 2.4.1 Cosmetics for our latest beauty products.
Join THE WAITLIST!
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Glow Up Starts Here
Shop Your Beauty, Own Your Confidence
Dive into a world of must-have makeup and bring out your inner radiance. From bold to subtle, everything you need for your signature look is right here.
Fashion
Your Fashion Forecast
Explore the latest trends, runway-inspired looks, and seasonal must-haves that are making waves in the beauty and fashion world. From bold color palettes to minimalistic chic, stay in the know with our curated fashion insights.
Get ahead of the style game with updates on the latest trends and the makeup looks that complement them. Get the scoop on the latest trends, beauty tips, and fashion-forward ideas that are defining this season.
