Feven & Helena

Welcome to Feven & Helena

A curated edit of what we love. Beauty, books, food, and home — all chosen to make your every day feel a little more elevated.

Feven and Helena Yohannes

Beauty

We’re Back—And It’s Because of You!

If there’s one thing we’ve come to understand on this journey, it’s that beauty is never just about the surface. It’s about grace in the waiting, strength in the challenges, and community in quiet moments when it feels like no one is watching.

About Us

Welcome to our blog! We’re Feven & Helena—twin sisters who share everything from our favorite beauty tips (especially eyeliner!) to the books Helena is loving right now, and even recipes that Feven is cooking up in the kitchen. Through our journey as co-founders of 2.4.1 Cosmetics, we’ve been fortunate to be featured in outlets like Forbes, InStyle, and Good Morning America, and now, we’re excited to share more of our lives with you.

Join us as we talk all things beauty, books, food, decor and the sisterhood—and don’t forget to checkout 2.4.1 Cosmetics for our latest beauty products.

Black-owned beauty brand

Glow Up Starts Here

Shop Your Beauty, Own Your Confidence

Dive into a world of must-have makeup and bring out your inner radiance. From bold to subtle, everything you need for your signature look is right here.

Feven & Helena beauty brand shop
Makeup for diverse skin tones by Black female founders
2.4.1 Cosmetics by Feven and Helena Yohannes

Fashion

Your Fashion Forecast

Explore the latest trends, runway-inspired looks, and seasonal must-haves that are making waves in the beauty and fashion world. From bold color palettes to minimalistic chic, stay in the know with our curated fashion insights.

Get ahead of the style game with updates on the latest trends and the makeup looks that complement them. Get the scoop on the latest trends, beauty tips, and fashion-forward ideas that are defining this season.

All your favorites are back in stock!

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