Say Hello to Your New Beauty Staples
You don’t need a hundred products. You need the right ones. We created 2•4•1 Cosmetics for women like us—who believe in timeless beauty, clean ingredients, and makeup that doesn’t cover who you are, but reflects it. Every product we make is tested, worn, and loved by us first. Because if
We’re Back—And It’s Because of You!
If there’s one thing we’ve come to understand on this journey, it’s that beauty is never just about the surface. It’s about grace in the waiting, strength in the challenges, and community in quiet moments when it feels like no one is watching. And yet—you were there. Watching. Cheering us
We’re on #OprahsFavoriteThings 2020!
Oprah’s Favorite Things 2020! Dear Queen This year has been filled with uncertainty, but what we know for sure, as Oprah famously reminds us, is that the journey requires unwavering faith. And the universe unfolds with miracles when we truly believe. We are so honored to share the news that
Wisdom Wednesday: 7 Lessons To Keep Going
Wisdom Wednesday – 7 Lessons To Keep Going This is an image of our first 2•4•1 Cosmetics deck. We did our best to design a chic deck with real substance, but the truth is, for us, spreadsheets and decks did not inspire heart or courage. To be on the front
You have the power to crown yourself…
Empower Yourself with Purpose Last April we had the opportunity to meet with a major executive in the beauty industry. During this meeting a question was posed that would later influence the creative direction of our brand and in particular this shoot. Here is an excerpt of an e-mail we wrote
Introducing 2•4•1 Cosmetics!
2•4•1 Cosmetics! We’ve been talking about our love for makeup (and in particular) liquid eyeliner for what feels like forever in Instagram years. In 2013 we shared our “twinship 2 cents” on how to keep your eyes and your eyeliner looking fresh day to night! The first step: a creamy