Welcome toFevenandHelena
Unleash Your Unique Beauty
Explore our range of luxurious, vegan, and ethically made products that celebrate diversity and empower beauty in all its forms.
Our Products
ALL YOUR FAVORITES ARE BACK!
Introduction
About Us
Our beauty philosophy is deeply rooted in our earliest memories as political refugees from Eritrea. Beauty to us is grace and resilience. As twin sisters, we share everything including our love for makeup and in particular eyeliner! We will never forget our teenage years as cashiers in high school saving up enough money to buy our favorite beauty brands.
Neither can we forget our mother getting ready for a midnight shift -always making sure she had her lipstick. We believe makeup is a way to enhance a woman’s beauty, not to conceal it. More importantly, makeup is transformative and is a vessel that can inspire deeper conversations. Our mission is to create an effortless beauty brand that instills confidence, kindness and integrity.
our philosophy
THE 2•4•1 GIRL IS BOTH BRAINS AND BEAUTY. SHE KNOWS CONFIDENCE IS HER BEST CONTOUR.
SHE UNDERSTANDS YOU ENHANCE YOUR BEAUTY, THAT YOU DON’T CONCEAL IT.
2•4•1 IS THE MAKEUP YOU WEAR THAT DOESN’T WEAR YOU.
THE SOUL DEEP MAKEUP FOR ALL SHADES.
Expert Staff
Positive Reviews
Treatments
Years Experience
Beauty
You have the power to crown yourself…
Last April we had the opportunity to meet with a major executive in the beauty industry. During this meeting a question was posed that would later influence the creative direction of our brand and in particular this shoot.
Glow Up Starts Here
Shop Your Beauty, Own Your Confidence
Dive into a world of must-have makeup and bring out your inner radiance. From bold to subtle, everything you need for your signature look is right here.
Fashion
Your Fashion Forecast
Explore the latest trends, runway-inspired looks, and seasonal must-haves that are making waves in the beauty and fashion world. From bold color palettes to minimalistic chic, stay in the know with our curated fashion insights.
Get ahead of the style game with updates on the latest trends and the makeup looks that complement them. Get the scoop on the latest trends, beauty tips, and fashion-forward ideas that are defining this season.
Blog & News