Welcome to Feven & Helena
A curated edit of what we love. Beauty, books, food, and home — all chosen to make your every day feel a little more elevated.
Say Hello to Your New Beauty Staples
You don’t need a hundred products. You need the right ones.
We created 2•4•1 Cosmetics for women like us—who believe in timeless beauty, clean ingredients, and makeup that doesn’t cover who you are, but reflects it. Every product we make is tested, worn, and loved by us first. Because if it’s not good enough for our makeup bags, it’s not good enough for yours…
About Us
Welcome to our blog! We’re Feven & Helena—twin sisters who share everything from our favorite beauty tips (especially eyeliner!) to the books Helena is loving right now, and even recipes that Feven is cooking up in the kitchen. Through our journey as co-founders of 2.4.1 Cosmetics, we’ve been fortunate to be featured in outlets like Forbes, InStyle, and Good Morning America, and now, we’re excited to share more of our lives with you.
Join us as we talk all things beauty, books, food, decor and the sisterhood—and don’t forget to checkout 2.4.1 Cosmetics for our latest beauty products.
Glow Up Starts Here
Shop Your Beauty, Own Your Confidence
Dive into a world of must-have makeup and bring out your inner radiance. From bold to subtle, everything you need for your signature look is right here.
Fashion
Your Fashion Forecast
Explore the latest trends, runway-inspired looks, and seasonal must-haves that are making waves in the beauty and fashion world. From bold color palettes to minimalistic chic, stay in the know with our curated fashion insights.
Get ahead of the style game with updates on the latest trends and the makeup looks that complement them. Get the scoop on the latest trends, beauty tips, and fashion-forward ideas that are defining this season.
