Feven & Helena

#OprahFavoriteThings

We’re on #OprahsFavoriteThings 2020!

Dear Queen-  This year has been filled with uncertainty, but what we know for sure, as Oprah famously reminds us, is that the journey requires unwavering faith. And the universe unfolds with miracles when we truly believe.  We are so honored to share the news that 2•4•1 Limited Edition Holiday

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2•4•1 HQ 2019

Wisdom Wednesday: 7 Lessons To Keep Going

This is an image of our first 2•4•1 Cosmetics deck. We did our best to design a chic deck with real substance, but the truth is, for us, spreadsheets and decks did not inspire heart or courage. To be on the front line, on the field, to have experience is

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You have the power to crown yourself…

Last April we had the opportunity to meet with a major executive in the beauty industry.  During this meeting a question was posed that would later influence the creative direction of our brand and in particular this shoot. Here is an excerpt of an e-mail we wrote this executive immediately after

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Introducing 2•4•1 Cosmetics!

We’ve been talking about our love for makeup (and in particular) liquid eyeliner for what feels like forever in Instagram years. In 2013 we shared our “twinship 2 cents” on how to keep your eyes and your eyeliner looking fresh day to night! The first step: a creamy black gel

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F&H in F&H

We just pulled an Oprah and made ourselves the cover of our own (pun intended) magazine because let’s be real…Oprah covers always give us life! Which leads us to, Mercury is in retrograde until August 19th and we’ve been trying our very best to keep our emotions intact. In attempt

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You Better Work : Chic Office Space

We’ve always been the type of women who like to work. Sure lunches in the afternoon with girlfriends can be fun…but for us…creatively working on something that will make an impact is truly a part of our personal mission. For the past few months we’ve been designing a co-working space

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