Dear Queen-  This year has been filled with uncertainty, but what we know for sure, as Oprah famously reminds us, is that the journey requires unwavering faith. And the universe…

Written by Helena This is an image of our first 2•4•1 Cosmetics deck. We did our best to design a chic deck with real substance, but the truth is, for…

Last April we had the opportunity to meet with a major executive in the beauty industry.  During this meeting a question was posed that would later influence the creative direction…

We’ve been talking about our love for makeup (and in particular) liquid eyeliner for what feels like forever in Instagram years. In 2013 we shared our “twinship 2 cents” on…